Today’s B2B decision makers are controlling their own buyer journeys. They are distancing themselves from the reach of traditional marketing and sales efforts and now spend more than 90% of their buyer journey time independently educating themselves. Buyers now consume large amounts of content to form initial opinions before engaging with your call to action.
Internal Results’ unique Buyer Intent algorithms are used to create intent scores for each Account within our database. It's calculations are based on the Recency, Frequency and Engagement Level of interactions with relevant content along with dozens of additional variables like contact seniority, account size, colleague interactions, mergers & acquisitions, financial results, financial investments and more.
How recently a contact has engaged with a relevant piece of content.
How often a contact has engaged with a relevant piece of content.
How long a contact has engaged with a relevant piece of content for.
Intent Data can be used for multiple marketing and sales purposes to turbo-charge your pipeline.
Intent Data is a powerful prediction tool. Using Intent Data allows savvy marketeers to channel resources and effort into organizations that are exhibiting real purchase-ready behaviour.
If you have an email marketing strategy, Intent Data allows you to segment and personalise your messaging to maximize your sales leads with minimal effort.
Understanding where a prospect is within the buying cycle means you can target them more effectively. Applying Intent Data will automatically report on which of your prospects are purchase-ready.
Buyer Intent Data can help you determine which accounts should be in your ABM list, allowing you to effectively target the right accounts with the right messaging at the right time.
Our unique Buyer Intent dataset tracks millions of digital buying signals made by B2B decision makers every month, meaning you target the right contacts, at the right time.Learn more about Buyer Intent