Buyer Intent

Identify prospects with B2B Intent Data.

B2B Intent Data

Discover who's purchase-ready by using innovative buyer intent data to target those who have expressed a true interest in your product or service.

Effectively impact buyer journeys

Today’s B2B decision makers are controlling their own buyer journeys. They are distancing themselves  from the reach of traditional marketing and sales efforts and now spend more than 90% of their buyer journey time independently educating themselves. Buyers now consume large amounts of content to form initial opinions before engaging with your call to action.

Buyer Intent Data

B2B Intent data identifies buying signals by tracking millions of interactions with decision makers every month to feed our machine learning engine to crunch through the big data that is needed to accurately determine Buyer Intent.

Internal Results’ unique Buyer Intent algorithms are used to create intent scores for each Account within our database. It's calculations are based on the Recency, Frequency and Engagement Level of interactions with relevant content along with dozens of additional variables like contact seniority, account size, colleague interactions, mergers & acquisitions, financial results, financial investments and more.

RFE Analysis

Recency
How recently a contact has engaged with a relevant piece of content.

Frequency
How often a contact has engaged with a relevant piece of content.

Engagement
How long a contact has engaged with a relevant piece of content for.

RFE Analysis

Ready to transform your B2B content into actionable leads?

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Applying Intent Data

Intent Data can be used for multiple marketing and sales purposes to turbo-charge your pipeline.

Advanced Prioritization

Intent Data is a powerful prediction tool. Using Intent Data allows savvy marketeers to channel resources and effort into organizations that are exhibiting real purchase-ready behaviour.

Advanced Personalisation

If you have an email marketing strategy, Intent Data allows you to segment and personalise your messaging to maximize your sales leads with minimal effort.

Automation

Understanding where a prospect is within the buying cycle means you can target them more effectively. Applying Intent Data will automatically report on which of your prospects are purchase-ready.

ABM

Buyer Intent Data can help you determine which accounts should be in your ABM list, allowing you to effectively target the right accounts with the right messaging at the right time.

“Internal Results’ Buyer Intent data has proven to be a very powerful predictor of which of our target accounts are ready to purchase.”


Insights

Target the right contacts
at the right time

Our unique Buyer Intent dataset tracks millions of digital buying signals made by B2B decision makers every month, meaning you target the right contacts, at the right time.

Learn more about Buyer Intent
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Ready to transform your B2B content into actionable leads?

Get in touch today to find out how Internal Results can boost your lead generation.

Get started