content syndication services can help you reach a larger audience of buyers
Content syndication is a lead generation tactic whereby your marketing content is distributed on third-party sites. Users who want to view your content must provide their contact information before downloading or viewing it, thereby providing you with their details as someone who has an interest in what your company sells. These leads are sometimes referred to as Marketing Qualified Leads (MQL’s).
Your marketing content is the content you have developed for consumption by potential prospects. These would be items such as white papers, research reports, guides, eBooks, infographics, webinars, marketing events, case studies, videos.
A marketing qualified lead is a potential customer that has shown an interest in what you are offering to sell.
MQLs are typically passed on to sales teams once they have shown intent to buy, thus becoming sales qualified leads (SQL’s).
Firmographic data allows marketing teams to segment their target markets into an ideal audience that they can then use to target specific groups of companies or individuals who are most appropriate to these enterprises. This data usually includes the geographic location, number of employees, industry type, job titles, and other data.
In the simplest terms, intent data demonstrates when a prospect or account is exhibiting the most propensity to purchase.
As business people, we all research topics that are of interest to us. B2B buyers and decision makers do the same. Your Contact Form on your website is one example of intent data. It is called first-party data because it happens on your website. The person contacting you is openly revealing their intent – that they want to know more about your products & services.
Another type of intent data is knowledge about what business-related topics companies are researching and reading across the internet via video views, white paper downloads, webinar attendances, search activity, and so on.
This type of intent data (also called third-party data), which is collected in enormous volumes globally, provides insight into the topics of interest to companies.
What follows is the capacity for a prospect to engage with a company that provides solutions relevant to the topics they are researching.
Marketers can leverage Internal Results’ intent data to create customised campaigns for specific customers based on demonstrated levels of interest in a particular topic.
Surge data identifies which companies are actively researching your products and services, signalling when and what they want to hear from you. Many companies have buying committees, meaning there are many decision makers across an organisation.
By recognising a “surge” on a particular topic from that specific account helps you know that many people within that company are searching for products like yours.
Also called ‘install base’ data, our competitive intelligence data is the information about the different technology platforms that an organisation may have installed. Therefore, we can tell you what companies are using what technologies.
Some of our popular install base list categories are:
- Analytics & Tracking
- eCommerce Platforms
- Email Technologies
- Enterprise Content
- Enterprise Applications
- Marketing Automation Technologies
- Network Computing
Sales and marketing teams can use this competitive intelligence data to upsell, cross-sell, find complimentary products, or run competitive displacement campaigns.
Depending on which service you choose, we use an email marketing approach or a blended approach of both email marketing and telemarketing. Other filters that can be applied are intent data & surging topics and installed technology data (competitive intelligence).
A blended approach is an email marketing campaign followed up with a telemarketing campaign. Our telemarketing team asks each prospect that has opted-in to receiving your content a series of up to 4 additional questions, set by you, during the campaign.
We confirm that each prospect we contact is happy to receive your marketing content. In doing this, we ensure that you can add this contact to your CRM database for additional email campaigns direct from your marketing team in the future.
Highly experienced! We work with some of the largest online publishers in the industry, along with a significant number of the biggest firms in the information technology sector.
Pricing is based on the following criteria: The number of leads required; the type of campaign (email only or blended); the different criteria set, such as intent data & competitive intelligence; and whether you require A/B testing.
Yes, we can. We can A/B test a variety of areas such as subject lines, images, content. We can also send email in both HTML and text formats. Simply tell us your preferences, and we will organise it for you.