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Social Media and Email Marketing Manager

Makati City, Philippines
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Job Responsibilities :

  • Creation, management, and publishing content to social media channels (B2B), including paid/sponsored social media ads.
  • Responding to questions and comments in social media accounts in a timely manner according to brand voice guidelines.
  • Engaging and commenting on Internal Results’ social media channels and related partner agencies shared content.
  • Promote content created by Internal Results’ marketing team (such as website blog articles, videos, ads) on different social media channels.
  • Share industry-relevant and informative articles (but non-branded / not Internal Results content) to social media channels.
  • Managing a social media content plan and calendar.
  • Monitoring and analysis of different social media performance metrics.
  • Research industry benchmarks and trends, as well as competitors’ social media presence, and performance.
  • Growth and management of email contact lists and segmentation.
  • Design and implementation of email marketing campaigns (both cold email campaigns to target distribution lists and company-subscribed nurturing lists).
  • Management of email templates, automated emails, graphics, and personalization.
  • Monitoring, analysis, and reporting of email campaign performance.
  • Email conformance to industry policies and best practices.
  • Submission of leads from email and social media campaigns using Internal Results’s CRM platform (Salesforce) and reporting on revenue attributed to email and social media.
  • Working with other copywriters and graphic designers to ensure content is relevant, informative, and visually appealing.
  • Improvement suggestions and implementation of new social and email features.
  • Staying abreast of developments and  trends in social media and email marketing.
  • Ongoing reporting to management.
  • Ensuring individual KPIs are met each month.

Job Requirements :

  • At least 3 years’ experience in a similar role, with a proven track record of delivering strong results in both social media and email marketing.
  • Excellent knowledge of Social Media platforms (LinkedIn, Facebook, Twitter, etc.), email marketing services (e.g. HubSpot, MailChimp, Constant Contact, etc.), and related scheduling, monitoring, and analytics tools.
  • Content optimization for social media platforms and email marketing.
  • Knowledge in SEO, web traffic metrics and SEO copywriting is desirable.
  • Strong research and analytical skills.
  • Customer services skills are desirable.
  • Experience working within a Technology, SaaS or Lead Generation company is desirable.
  • Excellent reporting and time-management skills.
  • A willingness to learn, research and use initiative.
  • The ability to work independently and proactively.
  • Excellent written and verbal communication and literacy skills.
  • Perfect command of the English language.

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