Assist in planning, developing, implementing, and maintaining the overall company’s email marketing strategy to promote our brand and ensure our customers stay in touch with our company updates.
You will be required to use your outstanding copywriting and design skills to craft compelling messages to achieve campaign results. You will know how to optimize each campaign to maximize results by paying attention to segmentation, deliverability, timing, A/B testing and more.
You will have an eye for detail and be an expert at tracking performance metrics with the understanding of how you can make campaign tweaks to get the best results.
KEY SKILLS & EXPERIENCE:
· Excellent written communication skills
· Proven work experience as an Email Marketing
· Hands on experience of working with HTML/ CSS
· Experience of B2B marketing – experience within the technology industry is a bonus.
· An accomplished and creative copywriter with an eye for design
· Experience of creating compelling call-to-actions within email campaigns
· Experience in data management and segmentation
· Advanced knowledge of excel and strong analytical skills
· Experience in a leadership role is an advantage