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minute read
November 12, 2020

Benefits of Outsourced B2B Lead Generation

Written by
Noel Hooban

Get the results you need by working with a team of B2B lead generation specialists.

Does your B2B lead generation feel like an Easter egg hunt?

If you’re looking for more rewards and less fruitless searching, you might consider outsourcing your lead generation.

This can not only save you significant time, but it can also boost your sales.

Here are six areas where you can reap benefits.

1. You’ll Talk to Those Who Matter

If you’ve ever been involved in a cold-calling campaign, you know that the majority of your efforts are not successful.

Cold-calling is hard work that often has low returns.

Instead of reaching out to many different people, connect with those who are ready to talk about your products and services.

But how do you do that? Well, let’s face facts here.

Not all salespeople are created equal. Some are great at finding new prospects, some are great at nurturing them, and some are great at closing.

It is rare to get someone who is fantastic at all three.

Working with a company that has skilled sales teams who are capable of finding you those prospects who are in buying mode can be a godsend for your sales endeavours.

So what would you prefer to have your sales team doing – finding new leads or closing existing ones?

When you get someone else to do the bulk of your lead generation, they can send you the qualified leads, already scheduled to meet your sales teams.

These key contacts will be confirmed as ready and interested in talking to you, allowing you to spend your time having a higher-level discussion with these future clients.

The return on investment is extremely high.

2. Focus on Less Energy-Intensive Work

Managing a sales team involves a lot of energy on your part.

You need to bring on new employees, train them to ensure that they can transmit your message and corporate culture, and work with them over time to provide recognition and encouragement.

In a field with high turnover, maintaining your sales team is energy intensive, and outsourcing your B2B lead generation allows you to focus on other priorities such as planning the marketing campaign for a new product or service.


Your outsourced lead generation team will have the technology to help you understand your sales campaign results.

3. Your Team Will Have the Right Technology

Your sales reps need equipment. They need phones and computers, and more importantly, they require the software to track calls and track leads.

With the right software, your sales team can try out new scripts and collect feedback on the results.

When you work with an outsourced sales team, they’ll come equipped with the software that they need to do the job and provide critical closed-loop feedback as to which value propositions are resonating well with your target audience.

4. There’s Less Lead Time

If you’re starting out on a new sales campaign or you’re a new business that’s building your employee base and your brand, you have some work to do.

One of those pieces of work is to develop your sales strategies and your sales team.

With an outsourced team, you can get ready, get set, and go in a much shorter period, as you already have an experienced team in place.

5. Lower Your Costs

There are advantages to working with a company that specialises in sales.

They not only have hiring practices in place to bring on the best employees for the job, but they also base their business around hiring and training salespeople.

While you might need to develop a new hiring and training programme, you’ll achieve cost efficiency if you work with a company that already has these processes in place.

6. You Can Better Evaluate Your Results

When you work with outsourced sales specialists, you collaborate with a company that focuses on these sales.

It can not only provide you with salespeople, but it can also help you craft best practices and metrics to evaluate your results.

While you’ll still need to consider what feels satisfactory to your team, you’ll work with a competent sales team that can help you craft metrics and evaluate your campaign’s success.

Here at Internal Results, that is exactly what we do which is why we partner with some of the best companies in the world.

Contact us today to discover how outsourcing your b2b lead generation can help your business.

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