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First Party Intent Data vs. Third Party Intent Data: What's The Difference?

Discover the differences between first and third party intent data in this guide, and the key benefits that each can offer to your organization.

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Buyer Intent Keywords: What are they?

Buyer intent keywords give you an opportunity to target and own the valuable search queries that are likely to lead to conversions. Find out what they are, and how you can find them in this guide.

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How to Use an Intent-Based Marketing Strategy

Find out how you can use intent marketing to optimize your marketing efforts and see amazing results.

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6 Simple Tips for More Effective Cold Calls

Despite their lack of popularity among many sellers, cold calls are still a primary first contact with sales leads.

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How To Get The Best Results From B2B Content Syndication

Extensive reach, increased targeting of active buyers, reliable prospect qualification, and higher return on investment are some of the most significant content syndication benefits.

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How To Get a Better ROI From Your Lead Generation Efforts

Successful lead generation isn’t just about getting a high volume of prospects into your sales pipeline; you also have to consider the efficiency with which you do so.

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