The purchasing behaviour of B2B decision makers has rapidly shifted over the last two decades; buyers have moved online to consume significantly more digital content than ever before. B2B focused companies inevitably began spending ever-increasing amounts of money on creating content, yet their ability to develop quality leads from that effort is still a major challenge faced by all. In the dawn of this paradigm shift of buyer behaviour, Internal Results was born.
Since 2010, Internal Results has been pioneering the use of technology, actionable data and content to deliver full-funnel sales and marketing leads to B2B teams worldwide.
Having successfully scaled the company to conducting lead generation campaigns in over 50 countries, 2017 brought a gear change. Internal Results implemented Prospecto, a data-centric marketing solution which combines Content, Data and Intent to drive sales and marketing performance. Powered by our unique Buyer Intent scoring algorithm, we’ve been empowering B2B sales and marketing teams to make use of their content assets and get them in front of the right decision makers at the right time.
With our advanced lead generation approach, B2B marketers can easily generate quality leads based upon a broad or filtered approach.