did you know: content syndication
of buyers rely more on content to research and make B2B purchasing decisions than 1 year ago.
Source: DemandGen 2017 Content Preferences Survey Report for B2B Buyers
of inquiries are derived from inbound marketing tactics that include content syndication.
Source: SiriusDecisions 2015 Research Demand Creation: Planning Assumptions
of B2B buyers have said that they are open to considering vendor content as a trustworthy source.
Source: DemandGen 2016 Content Preferences Survey for B2B Buyers
Identify, target, and engage with your ideal prospects as they move through your sales funnel.
You know there is a market out there that you want to tap into.
And within that market, there is a sub-section that wants your products and services - but sometimes it can be difficult to find it.
You also know that not all leads are created equal. Some are ready to buy, others are researching topics related to their business and require nurturing.
Our content syndication service helps deliver new customers by building brand awareness, generating warm leads from buyers actively researching topics related to your business, and guiding them towards consideration and conversion.
We syndicate your white papers, eBooks, guides, and webinars to your optimal audience, and generate cost-effective leads for your business.
leverage your content marketing assets and ensure your content and message always reaches your target audience
Choose Your Target Audience
Choose the companies you want to target to enhance your existing account list. Filter demographics by company size, job title, revenue, industry, etc.
Apply Intent Data Criteria
Discover accounts & persons researching topics relevant to your solutions. Over 2600 topics available such as cloud, application security, data storage, etc.
Apply Competitive Intelligence Data
Learn what hardware, software, and services are being used by companies. Use that intelligence to know what your competitor’s don’t!
Distribute Your Content Assets
Deliver targeted e-mail campaigns to users fitting your ideal technology profile, to allow you to develop and nurture real opportunities.
Further Qualify Leads With Questions
Additionally qualify each lead with a series of qualifying questions, set by you, that our experienced telemarketing team will verify with each lead.
Receive A List Of Highly Qualified Leads
We deliver an agreed amount of marketing leads and sales qualified leads based upon a Cost Per Lead (CPL) basis that your team can engage with.
make your marketing more effective
Clive Bourke, President EMEA & APAC, Daon Inc.
“When bringing new products to new markets, we partnered with Internal Results to help identify, qualify and deliver engagement with the right people in the right roles across a number of geographic sectors.
We found this to be a productive and efficient application of resources, and their services helped scale and accelerate our approach to these markets.
The benefits included increased probability of new business; increased brand awareness; and better feedback on our proposition from key people and organisations within those new markets.”
Melanie Howells, EMEA Marketing Manager, IntraLinks
“Internal Results have been an important cog in helping us expand our footprint within the enterprise collaboration space and penetrate key target accounts.
Internal Results’ business development executives have been friendly, responsive and flexible with our demands and maintained a close working relationship with sales.
Their ability to quickly understand our products and the business needs we address has helped make the process as seamless as possible.”
guide: Content Syndication Guide to Successful Lead Generation for B2B Marketers
You’re a B2B marketer who lives in a world governed by leads, conversions, and direct response.
It’s your job to create and nurture measurable, actionable interest in your brand, product or service — all while lowering your cost per lead and increasing your company’s return on investment.Download our Content Syndication Guide to Successful Lead Generation
Gain further insight on content syndication
Your Simple Guide To Targeted Content Syndication
Add content syndication to your content marketing strategies and expand your reach, engage more targeted prospects, increase leads, and optimise conversion efficiency.
How To Reach The Buyers That Matter With Intent Data
An introduction to the role of intent data within content syndication, along with insights on how to leverage it for optimal results for your sales team.